{"id":57171,"date":"2025-08-05T13:42:04","date_gmt":"2025-08-05T11:42:04","guid":{"rendered":"https:\/\/cnestartit.com\/?p=57171"},"modified":"2025-08-15T16:17:09","modified_gmt":"2025-08-15T14:17:09","slug":"merchandising-du-club-nautic-estartit-produit-avec-identite-et-sentiment","status":"publish","type":"post","link":"https:\/\/staging.cnestartit.com\/fr\/merchandising-du-club-nautic-estartit-produit-avec-identite-et-sentiment\/","title":{"rendered":"Merchandising du Club N\u00e0utic Estartit : produit avec identit\u00e9 et sentiment"},"content":{"rendered":"\n<p>Quand nous parlons de <strong><a href=\"https:\/\/www.instagram.com\/p\/DMAlyQRNwJE\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/p\/DMAlyQRNwJE\/\" rel=\"noreferrer noopener\">merchandising<\/a><\/strong>, nous ne faisons pas seulement r\u00e9f\u00e9rence \u00e0 des produits utiles et pratiques pour le quotidien. Nous parlons aussi d\u2019identit\u00e9, de sentiment et de connexion avec une communaut\u00e9. Le <strong>Club N\u00e0utic Estartit<\/strong> a cr\u00e9\u00e9 une collection de produits institutionnels con\u00e7us pour que les membres et les visiteurs puissent <strong>porter avec fiert\u00e9 le logo du Club partout o\u00f9 ils vont.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Des produits institutionnels qui vous accompagnent partout<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Au <strong>Minimarket du Club<\/strong>, vous pouvez trouver une grande vari\u00e9t\u00e9 d\u2019articles, id\u00e9aux pour la vie nautique, pour offrir en cadeau ou pour emporter dans votre quotidien :<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57110\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0001-min-1024x683.png\" alt=\"\" class=\"wp-image-57110\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0001-min-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0001-min-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0001-min-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0001-min-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0001-min-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0001-min-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57053\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0002-2-1024x683.png\" alt=\"\" class=\"wp-image-57053\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0002-2-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0002-2-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0002-2-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0002-2-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0002-2-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0002-2-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57061\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0010-1-1024x683.png\" alt=\"\" class=\"wp-image-57061\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0010-1-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0010-1-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0010-1-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0010-1-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0010-1-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0010-1-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57065\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0009-1-1024x683.png\" alt=\"\" class=\"wp-image-57065\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0009-1-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0009-1-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0009-1-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0009-1-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0009-1-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0009-1-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gourde :<\/strong> parfaite pour rester hydrat\u00e9 en naviguant ou en faisant du sport.<\/li>\n\n\n\n<li><strong>Banni\u00e8re pour embarcations :<\/strong> un symbole d\u2019appartenance qui flotte au vent.<\/li>\n\n\n\n<li><strong>Sacs de diff\u00e9rents types :<\/strong> pratiques, confortables et id\u00e9aux pour toutes les occasions.<\/li>\n\n\n\n<li><strong>Rafra\u00eechisseur de bouteilles de vin et tire-bouchon :<\/strong> con\u00e7us pour profiter de bons moments autour d\u2019un verre.<\/li>\n\n\n\n<li><strong>Polo et coupe-vent :<\/strong> des v\u00eatements confortables et \u00e9l\u00e9gants pour afficher le style du Club.<\/li>\n\n\n\n<li><strong>Sac banane :<\/strong> fonctionnel et moderne, pour emporter l\u2019essentiel en toute s\u00e9curit\u00e9 et avec confort.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57106\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0006-min-1024x683.png\" alt=\"\" class=\"wp-image-57106\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0006-min-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0006-min-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0006-min-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0006-min-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0006-min-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0006-min-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57073\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0005-1-1024x683.png\" alt=\"\" class=\"wp-image-57073\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0005-1-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0005-1-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0005-1-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0005-1-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0005-1-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0005-1-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57077\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0007-1-1024x683.png\" alt=\"\" class=\"wp-image-57077\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0007-1-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0007-1-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0007-1-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0007-1-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0007-1-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0007-1-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57081\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0004-1-1024x683.png\" alt=\"\" class=\"wp-image-57081\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0004-1-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0004-1-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0004-1-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0004-1-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0004-1-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0004-1-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un reflet des valeurs du Club<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le merchandising va au-del\u00e0 de l\u2019objet en lui-m\u00eame. C\u2019est une mani\u00e8re de <strong>s\u2019identifier \u00e0 des valeurs et \u00e0 un art de vivre.<\/strong> Tous ces produits ont \u00e9t\u00e9 pens\u00e9s pour r\u00e9pondre aux besoins des membres et des amis du Club, avec la qualit\u00e9 et le design qui nous caract\u00e9risent. Porter le logo du <strong>Club N\u00e0utic Estartit<\/strong>, ce n\u2019est pas seulement afficher un produit de qualit\u00e9. C\u2019est emporter avec soi un morceau de chez soi. Certains disent que, o\u00f9 que vous soyez dans le monde, le voir vous relie \u00e0 la mer, \u00e0 la <strong>communaut\u00e9 du Club<\/strong> et au sentiment de faire partie d\u2019une grande famille. C\u2019est un sentiment de fiert\u00e9 qui d\u00e9passe les fronti\u00e8res et qui rappelle vos racines \u00e0 L\u2019Estartit. Chaque produit institutionnel du <strong>Club N\u00e0utic Estartit<\/strong> transmet :<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57139\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/0003-4-1024x683.png\" alt=\"\" class=\"wp-image-57139\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0003-4-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0003-4-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0003-4-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0003-4-1536x1024.png 1536w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0003-4-2048x1366.png 2048w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/0003-4-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"57147\" src=\"https:\/\/cnestartit.com\/wp-content\/uploads\/2025\/08\/ERFDGHJ-1024x683.png\" alt=\"\" class=\"wp-image-57147\" srcset=\"https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/ERFDGHJ-1024x683.png 1024w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/ERFDGHJ-300x200.png 300w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/ERFDGHJ-768x512.png 768w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/ERFDGHJ-600x400.png 600w, https:\/\/staging.cnestartit.com\/wp-content\/uploads\/2025\/08\/ERFDGHJ.png 1265w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connexion avec la mer et la nature :<\/strong> des articles fonctionnels pour la vie nautique et sportive.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fiert\u00e9 d\u2019appartenance : <\/strong>porter le logo du Club, c\u2019est sentir que l\u2019on fait partie d\u2019une histoire partag\u00e9e.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Souvenirs et exp\u00e9riences :<\/strong> de beaucoup d\u2019utilisateurs conservent ces produits comme un souvenir des \u00e9t\u00e9s et des moments v\u00e9cus \u00e0 L\u2019Estartit.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si vous n\u2019avez pas encore votre produit du Club, nous vous invitons \u00e0 <strong><a href=\"https:\/\/cnestartit.com\/fr\/station-service-et-minimarket-dans-le-port-de-lestartit\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/cnestartit.com\/fr\/station-service-et-minimarket-dans-le-port-de-lestartit\/\" rel=\"noreferrer noopener\">visiter le minimarket <\/a>et \u00e0 d\u00e9couvrir toute la gamme de merchandising. <\/strong>Emportez avec vous cet article qui vous fera sentir le Club plus proche chaque jour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand nous parlons de merchandising, nous ne faisons pas seulement r\u00e9f\u00e9rence \u00e0 des produits utiles et pratiques pour le quotidien. Nous parlons aussi d\u2019identit\u00e9, de sentiment et de connexion avec une communaut\u00e9. Le Club N\u00e0utic Estartit a cr\u00e9\u00e9 une collection de produits institutionnels con\u00e7us pour que les membres et les visiteurs puissent porter avec fiert\u00e9 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":57155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[535],"tags":[1020,1021,695,665,1894,864,1893,1895,859,1317,1318],"class_list":["post-57171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-costa-brava-fr","tag-club-2","tag-club-nautic-estartit-7","tag-costa-brava-2","tag-estartit-3","tag-identite","tag-mer","tag-merchandising-3","tag-minimarket-3","tag-nature","tag-ports-catalunya","tag-ports-costa-brava"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/posts\/57171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/comments?post=57171"}],"version-history":[{"count":0,"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/posts\/57171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/media\/57155"}],"wp:attachment":[{"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/media?parent=57171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/categories?post=57171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.cnestartit.com\/fr\/wp-json\/wp\/v2\/tags?post=57171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}